Job Overview

The Executive, Media & Performance is a dynamic and results-driven role for our marketing team. This role demands a strategic thinker with expertise in planning, executing, and optimizing paid media campaigns across various digital platforms. The ideal candidate will have a strong analytical mindset, excellent collaboration skills, and the ability to turn data into actionable strategies. By managing media budgets, identifying target audiences, and delivering impactful campaigns, you will play a key role in driving growth and achieving marketing objectives.

Key Responsibilities

Develop, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and programmatic channels.
Conduct market research and competitive analysis to identify target audiences and campaign strategies.
Create comprehensive media buying strategies, including budget allocation, bidding strategies, and creative recommendations.
Monitor campaign performance, analyze data, and adjust tactics to improve key metrics such as CTR, CPA, ROAS, and conversion rates.
Collaborate with creative, analytics, and marketing teams to align campaign objectives and ensure consistent messaging.
Negotiate and manage media contracts and vendor relationships.
Prepare and present performance reports with actionable insights and future recommendations.

Required Qualifications

Bachelor’s degree in Marketing, Business, or a related field.
(1 –3) years of experience in the relevant field will get preference.
Proven experience in media buying or digital marketing, with hands-on expertise in Google Ads, Meta (Facebook & Instagram), LinkedIn, and programmatic platforms.
Strong understanding of key metrics such as CTR, CPA, ROAS, and conversion rates, with the ability to analyze and interpret performance data effectively.
Proficiency in media planning, budget allocation, and bidding strategies.
Excellent communication and negotiation skills to manage vendor relationships and media contracts.
Ability to collaborate with cross-functional teams and align campaign objectives with broader marketing goals.
Strong analytical and problem-solving skills with attention to detail.
Experience with reporting tools and presenting actionable insights to stakeholders.
Knowledge of industry trends and a passion for staying updated on the latest digital marketing strategies.

Preferred Skills

Ability to work independently and remain self-motivated, ensuring tasks are completed with minimal supervision.
Commitment to maintaining accuracy and delivering high-quality results under tight deadlines.
Creative problem-solving abilities with a proactive approach to identifying innovative solutions.
Strong interpersonal skills with the ability to build relationships in diverse environments.
A results-oriented mindset, with a focus on maintaining the platform’s integrity through diligent risk management practices.

Benefits

We offer a competitive salary aligned with industry standards in Sri Lanka, along with a comprehensive benefits package that includes birthday leaves, professional development training, events and engagement programs, and global exposure. At NEXT Group, we foster a performance-driven culture, encouraging you to move fast, chase excellence, and thrive in a professional, balanced work environment within a global organization.

Let’s grow together!

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Executive, Media & Performance

Executive, Media & Performance