Job Overview

The Executive, Media & Performance is a dynamic and results-driven role for our marketing team. This role demands a strategic thinker with expertise in planning, executing, and optimizing paid media campaigns across various digital platforms. The ideal candidate will have a strong analytical mindset, excellent collaboration skills, and the ability to turn data into actionable strategies. By managing media budgets, identifying target audiences, and delivering impactful campaigns, you will play a key role in driving growth and achieving marketing objectives.

Key Responsibilities

• Develop, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and programmatic channels.
• Conduct market research and competitive analysis to identify target audiences and campaign strategies.
• Create comprehensive media buying strategies, including budget allocation, bidding strategies, and creative recommendations.
• Monitor campaign performance, analyze data, and adjust tactics to improve key metrics such as CTR, CPA, ROAS, and conversion rates.
• Collaborate with creative, analytics, and marketing teams to align campaign objectives and ensure consistent messaging.
• Negotiate and manage media contracts and vendor relationships.
• Prepare and present performance reports with actionable insights and future recommendations.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• (1 –3) years of experience in the relevant field will get preference.
• Proven experience in media buying or digital marketing, with hands-on expertise in Google Ads, Meta (Facebook & Instagram), LinkedIn, and programmatic platforms.
• Strong understanding of key metrics such as CTR, CPA, ROAS, and conversion rates, with the ability to analyze and interpret performance data effectively.
• Proficiency in media planning, budget allocation, and bidding strategies.
• Excellent communication and negotiation skills to manage vendor relationships and media contracts.
• Ability to collaborate with cross-functional teams and align campaign objectives with broader marketing goals.
• Strong analytical and problem-solving skills with attention to detail.
• Experience with reporting tools and presenting actionable insights to stakeholders.
• Knowledge of industry trends and a passion for staying updated on the latest digital marketing strategies.

Preferred Skills

• Ability to work independently and remain self-motivated, ensuring tasks are completed with minimal supervision.
• Commitment to maintaining accuracy and delivering high-quality results under tight deadlines.
• Creative problem-solving abilities with a proactive approach to identifying innovative solutions.
• Strong interpersonal skills with the ability to build relationships in diverse environments.
• A results-oriented mindset, with a focus on maintaining the platform’s integrity through diligent risk management practices.

Benefits

We offer a competitive salary aligned with industry standards in Sri Lanka, along with a comprehensive benefits package that includes birthday leaves, professional development training, events and engagement programs, and global exposure. At NEXT Group, we foster a performance-driven culture, encouraging you to move fast, chase excellence, and thrive in a professional, balanced work environment within a global organization.